Google Ads for contractors that bring in calls you can count

Google Ads is the fastest way to get your phone ringing with people who need help right now. It’s also the fastest way to burn money if nobody is watching the search terms. We watch them.

Rather talk? Call Mehran at (860) 000-0000

Where contractor ad budgets go to waste

Open the search terms report on most contractor accounts and you’ll find people looking for plumbing jobs, DIY repair videos, parts stores and towns 60 miles away. Every one of those clicks cost the same as a homeowner with a burst pipe.

The other common leak: ads that send people to a homepage with six menus and no phone number above the fold. They leave, and you paid for the visit anyway.

What’s included

Google Ads management starts at $300 a month, plus your ad spend, which you pay to Google directly. Local Services Ads are included.

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Campaigns built around your money jobs and emergency searches, not one broad “HVAC” campaign
Service-area targeting drawn around the towns you want, with bid changes for the ones that pay best
Search term reviews every week and a growing list of negative keywords
Call-only and call extension ads with tracking numbers, scheduled around your hours
A landing page for each main service, built to get a call or a form
Conversion tracking tied to booked jobs in your CRM, so Google learns from real customers

How we measure it

Every call from an ad gets a tracking number and a recording. Each month you see calls, booked jobs, and cost per booked job by campaign. If a campaign isn’t booking jobs, it gets cut or rebuilt.

How long it takes

Calls usually start the first week. The first 30 to 60 days are about learning: which searches book, which towns pay, what a booked job really costs. Most accounts get noticeably more efficient by month three.

Questions about google ads

How much should I spend on Google Ads?

Enough to get real data in your market. For most trades that’s at least $1,500 a month. Your audit includes a number for your area. Try the ad budget calculator for a rough idea.

Do you mark up my ad spend?

No. Your ad spend goes on your card, straight to Google. Our fee is a flat monthly fee.

Should I run Google Ads or Local Services Ads?

Usually both. LSA shows up above regular ads and charges per lead, not per click. Google Ads gives you more control. We set up both and move money toward whichever books more jobs.

What if I already have an account?

Good. We audit it first. Old data is useful, and you keep the account either way.

Find out who's getting the calls in your town.

Give us 15 minutes on the phone. We'll show you who shows up when your customers search, who's running ads, roughly what they're spending, and what it would take to get ahead of them.

You keep the report whether you hire us or not.

P.S. Already working with an agency? The audit is still worth doing. You'll see whether you're getting what you pay for.