Roofing marketing for bigger tickets and fewer tire-kickers
A roof is one of the biggest checks a homeowner writes. They research, get three quotes and wait for the right moment. Your marketing has to earn trust early, show up when the storm hits, and follow up after the estimate.
Rather talk? Call Mehran at (860) 000-0000
Where the money is in roofing
Full replacements carry the business. Storm and insurance work comes in waves. Repairs and inspections are the foot in the door that turns into a replacement two years later. Metal roofing, skylights and commercial work add margin for shops that offer them.
Because the ticket is big and the sales cycle is longer, the number that matters is cost per booked inspection and close rate on estimates, not cost per click.
What homeowners type into Google
A few of the searches we build roofing campaigns and pages around. Each one gets its own ad group and, where it makes sense, its own page.
- “roof replacement cost”
- “roof leak repair near me”
- “roofers near me”
- “storm damage roof repair”
- “metal roof installation”
- “roof inspection”
- “shingle roof replacement”
Mistakes we see in roofing marketing
- Buying shared leads that four other roofers are also calling
- No follow-up after the estimate, when most replacements are actually decided
- Stock photos instead of real before-and-after shots of your own roofs
- Same ads and budget whether there was a hailstorm last night or not
- Thin reviews. In roofing, review count and recency carry a lot of weight with homeowners
What works best for roofing
Google Ads and Local Services Ads catch leak and replacement searches. Local SEO with town pages and real project photos builds trust that pays off for years. Facebook and Instagram work well for roofing: before-and-after photos, financing offers, and storm-area targeting after bad weather. Retargeting keeps you in front of homeowners while they collect quotes.
Where we work
We work with roofing companies across the US. City pages go live as the local research for each market is finished.
Markets we cover
Roofing marketing questions
Do you help with storm response?
Can you track which ads lead to signed jobs?
Do you work with commercial roofers?
Find out who's getting the calls in your town.
Give us 15 minutes on the phone. We'll show you who shows up when your customers search, who's running ads, roughly what they're spending, and what it would take to get ahead of them.
You keep the report whether you hire us or not.
P.S. Already working with an agency? The audit is still worth doing. You'll see whether you're getting what you pay for.