Facebook and Instagram ads for the jobs homeowners plan ahead

Nobody scrolls Facebook looking for an emergency plumber. But they do decide on a new roof, a panel upgrade or a patio while they scroll. We put your work in front of homeowners in your zip codes before they start calling around.

Rather talk? Call Mehran at (860) 000-0000

Why “boosting posts” doesn’t book jobs

A boosted post reaches people who already follow you, plus a lot of people who will never hire you. It gets likes. It rarely gets estimates.

What works on Facebook for contractors is plainer than most expect: a real photo of a real job, a clear offer, and a form that takes 20 seconds. Then fast follow-up, because a Facebook lead goes cold in hours.

What’s included

Facebook and Instagram ads management starts at $300 a month, plus ad spend paid directly to Meta.

Compare plans

Campaigns aimed at homeowners in your zip codes, with home value and age of home filters where available
Seasonal offers: tune-ups, inspections, financing promos
Ad creative made from your own job photos and short phone videos
Retargeting for people who visited your site but didn’t call
Lead forms with qualifying questions that go straight to your CRM and phone
Meta Conversions API setup so tracking holds up after iPhone privacy changes

How we measure it

Leads are tracked from form to estimate to booked job. We report cost per lead and, more important, cost per booked estimate, because cheap Facebook leads that never answer the phone are not a bargain.

How long it takes

Leads typically start within the first week. Expect two to four weeks of testing offers and photos before cost per booked estimate settles down.

Questions about Facebook and Instagram ads

Do Facebook ads work for emergency trades?

Less well. For emergency work, Google wins. For planned work like replacements, upgrades, roofs and patios, Facebook can be very cost effective.

Do I need to make videos?

No, but short phone videos from a job site often beat polished ads. We’ll tell you exactly what to film.

How fast do I need to follow up?

Within five minutes if you can. We set up instant text alerts so leads don’t sit in an inbox.

Find out who's getting the calls in your town.

Give us 15 minutes on the phone. We'll show you who shows up when your customers search, who's running ads, roughly what they're spending, and what it would take to get ahead of them.

You keep the report whether you hire us or not.

P.S. Already working with an agency? The audit is still worth doing. You'll see whether you're getting what you pay for.