Plumbing marketing for the calls that come in at 10 pm
Most plumbing jobs start with water where it shouldn’t be. The homeowner grabs a phone and calls whoever shows up first and looks trustworthy. Your marketing has to be that company, at any hour, without paying for every curious click in the county.
Rather talk? Call Mehran at (860) 000-0000
Where the money is in plumbing
Emergency calls (burst pipes, backed-up drains, no hot water) are the front door. Water heater replacements, sewer line work, repiping and drain jetting are where the margin is. A lot of those bigger jobs come from a tech who walked in on a small call and earned the homeowner’s trust.
That means speed matters more in plumbing than almost any other trade. A lead that waits 20 minutes for a callback is usually gone.
What homeowners type into Google
A few of the searches we build plumbing campaigns and pages around. Each one gets its own ad group and, where it makes sense, its own page.
- “emergency plumber near me”
- “water heater replacement”
- “drain cleaning near me”
- “sewer line repair cost”
- “leak detection”
- “24 hour plumber”
- “toilet repair”
Mistakes we see in plumbing marketing
- Paying for “plumbing jobs” and “plumber salary” searches from job seekers
- Running ads 24/7 with nobody answering the phone overnight
- One generic services page instead of pages for water heaters, drains and sewer lines
- No call recordings, so nobody knows how many leads the office is losing on the phone
- Letting a cheap lead service set your prices and send the same lead to four other plumbers
What works best for plumbing
Local Services Ads are often the best lead source for plumbers, since you pay per lead and show above everything else. Call-only Google Ads catch emergencies on phones. Local SEO pages for water heaters, drains and sewer lines bring in the higher-ticket jobs. Facebook plays a smaller role, mostly for water heater and repipe offers and for reminding past customers you exist.
Where we work
We work with plumbing companies across the US. City pages go live as the local research for each market is finished.
Markets we cover
Plumbing marketing questions
Should a plumbing company run ads overnight?
Are lead services like Angi worth it for plumbers?
What’s a good cost per booked job for plumbing?
Find out who's getting the calls in your town.
Give us 15 minutes on the phone. We'll show you who shows up when your customers search, who's running ads, roughly what they're spending, and what it would take to get ahead of them.
You keep the report whether you hire us or not.
P.S. Already working with an agency? The audit is still worth doing. You'll see whether you're getting what you pay for.