Marketing for electrical contractors who want more than service calls
Panel upgrades, standby generators, EV chargers and whole-home rewires pay better than swapping outlets. Homeowners search for those jobs differently, and they need more trust before they call. We build your marketing around the jobs you actually want.
Rather talk? Call Mehran at (860) 000-0000
Where the money is in electrical
Panel upgrades are getting pushed by EV chargers, heat pumps and older homes. Standby generators sell in waves after outages. EV charger installs grow every year. Lighting, smart home and holiday lighting add steady work for shops that offer them.
Each of those has its own search terms, its own season and its own buyer. A single “electrician” campaign mixes them all together and you can’t tell which one is paying.
What homeowners type into Google
A few of the searches we build electrical campaigns and pages around. Each one gets its own ad group and, where it makes sense, its own page.
- “electrician near me”
- “panel upgrade cost”
- “ev charger installation”
- “generac generator installer”
- “whole house generator cost”
- “electrical inspection”
- “recessed lighting installation”
Mistakes we see in electrical marketing
- One broad “electrician” campaign that pulls in small jobs and DIY questions
- No dedicated pages for panel upgrades, generators and EV chargers
- Missing the outage window: generator interest spikes after storms and fades fast
- Not mentioning licensing, permits and inspections, which homeowners worry about with electrical work
- Ignoring dealer programs and manufacturer co-op money that can stretch the ad budget
What works best for electrical
Google Ads split by job type (panels, generators, EV chargers, service) so you can bid more on what pays. Local SEO pages for each of those services and the towns you serve. Facebook and Instagram for generators before storm season, EV chargers aimed at homeowners likely to own one, and seasonal lighting offers.
Where we work
We work with electrical companies across the US. City pages go live as the local research for each market is finished.
Markets we cover
Electrical marketing questions
Can you market generator installs before storm season?
Do you work with residential and commercial electricians?
Can we use manufacturer co-op money?
Find out who's getting the calls in your town.
Give us 15 minutes on the phone. We'll show you who shows up when your customers search, who's running ads, roughly what they're spending, and what it would take to get ahead of them.
You keep the report whether you hire us or not.
P.S. Already working with an agency? The audit is still worth doing. You'll see whether you're getting what you pay for.